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On the other hand, it's not as easy to display 20, 50 or 100 results on a page.
The enormous shift in the allocation of web traffic caused by Google instant is likely to continue well into the future. Think about it: you're not going to scroll all the way down each time you type another letter and a new set of results flash in front of you. You will most likely only see the ads and the top 1-2 natural results for each "instant change". Faced with this, wouldn't you simply modify your search query rather than scroll down the page if you don't see anything you like?
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